Are you a fashion designer or a person with passion in designing clothes? Maybe you own a boutique or a cloth line. You have heard that selling clothes online can take your business to the next level. However, this idea is not in line with your business goal. You view it as an additional cost rather than a source of extra revenue.
Else, you are an upcoming entrepreneur in a dilemma on whether to embrace digital platforms and focus on the online market or open a boutique in a strategic place. If this situation describes you, this article is for you. The question you want to handle is whether selling clothes online is a worthy venture and if so, why should you tap it? Here is the answer:
Opportunity to reach a broader market
Imagine this: you are running a shop in a town with more than one million residents. Your store is based in an area with a constant flow of potential customers. Probably, 2 out of every five people passing by your shop will either buy your product or check the prices for and promise a purchase next time. This illustration replicates the reality you come along by opening an online shop.
As you may be aware, the online market is the largest marketplace. Operating an online store gives you exposure to a broad audience of potential customers. The exposure is rarely available in the brick and mortar settings.
Online shopping is the current trend
As an entrepreneur, it is certain that you follow the current business news. If so, you can ascertain that the number of online shoppers is doubling annually. Also, the number of shoppers visiting the physical store is showing a downward trend. As you know, clothes are one of the fundamental needs of every human being.
In this regard, it is one of the commodities that online shoppers will be looking for upon landing on a store in the digital platforms. As such, focusing on selling clothes and other accessories is a guarantee of consistent returns on your business.
Low operations costs
If you have an opportunity to interact with a business person, minimizing costs is their darling desire. You too are not an exception. Whether you are an entrant or a veteran in the fashion industry, your maximum goal is making high profits at the lowest cost. Moving your fashion business to the online platform facilitates the achievement of this goal.
Here, all you need is a good website optimized for search engines and a source of clothes. In fact, you can sell your products directly from suppliers to the customer without having to store them. As such, you eliminate overheads and storage costs which add an extra coin in your profits.
Bebe is closing all its stores, the latest casualty in retail
Bebe plans to close all its stores by May 2017. The company didn’t say whether it’s going out of business, or transitioning to sell all its clothes online.https://t.co/fba9rEHotn
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